Club Development

Club development is simply a process to capture a club’s plans for the future. Good club development is based on your club’s current position, capacity and aspirations rather than an unrealistic ideal of every club progressing towards “beacon” status.
 
Whether consolidating or expanding, recruiting more members or improving services for existing members every club should take a moment to stop and think.
 
Sport is becoming more professional and much better organised driven by a desire to improve. The most effective way to develop is to apply a simple (and not too time consuming) planning process to set your club on the path to a better future. 

The benefits of this include:

•    Defining and prioritising iyour clubs aims and aspirations for the future. 
•    Using club resources (people, money, facilities) more effectively.
•    Improving morale by involving members in decision making 
•    Improving your chances of receiving funding support and support to do so. 
•    A more professional approach.
•    Improving services for current members and attracting new players/members. 
•    Improved and more productive relationships with local schools or your local authority.

Clubs should not feel obliged to plan, it is more a question of having an informed, objective look at the club’s future.

How to go about it?

There is no right or wrong way to produce a development plan for your club, but the following guidelines should give you some ideas about how to get started. There are two ‘scales’ of plan:

A development plan: a long term plan (usually three to five years); focusing on the club's "vision" for the future.

An action plan: a short term plan (usually one year); this prioritises short term actions required to get the club on the right path to achieving its long term "vision".

All good plans are built on strong foundations aiming to answer a few simple questions:

1. Where are we now? -  the AUDIT
2. Where do we want to be? – the AIMS
3. How will we get there? – the PLAN
4. When and how will we know we have achieved our targets – the REVIEW
       
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